Marketing for Technology Vendors

Whether you are an established technology vendor or new to the market – its important that your marketing efforts are all about creating buzz and excitement around your latest announcements. In an industry that is always changing and innovating, it’s difficult to stand out so we can help you create and execute a marketing plan that shows off your solution and helps generate leads from partners and customers.

More salespeople is a sure fire way to increase revenue but how can we make them more productive? How much time are they using to complete desk research such as buyer identification and vertical insights.

They’re then spending time tweaking decks, adjusting proposals and building speculative emails. These are all tasks a sales focused marketing arm can take on so that your sales team spend more time with customers and closing deals.

You have the solutions and now you need your channel partners to sell them to their clients.

As a vendor, you need to ensure that your partners have access to insights, sales materials and collateral to best present your solutions to their verticals.

This takes time, but once you have a solid content library, you will find that your channel is a lot more self sufficient and the sales will be rolling in.

Our monthly packages start from as little as £1000 per month if you want an ongoing marketing partner.

If you just need a hand with putting together some collateral, social media content and more – take a look at our online store.

Vendor Marketing Services

Ricochet B2B can provide marketing consultancy to help maximise lead generation for your sales team or channel partners.

Research & Insight

In depth buyer research to find out who your end customers are and how your solution can help them achieve their goals.

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Inbound Marketing

Activity and content to help buyers find your solution and encourage them through various stages of the buying cycle.

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Sales Enablement

Arming salespeople with collateral and insight to help enhance conversations whether you have your own sales team or are selling via the channel.

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CASE STUDY: HostedBizz

HostedBizz enlisted RicochetB2B to help establish a channel offering in the cloud services market.

Working closely with clients and current partners, RicochetB2B built an informative and secure partner portal on their website to better serve the partner community. Partners can access exclusive pricing calculators, content and collateral to help build a cloud offering for their own clients.

RicochetB2B also provides an ongoing inbound service using content and whitepapers to attract new partners to the channel.

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Secure Partner Portal
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New Partners
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Pieces of content