Challenges

In a highly competitive market, HostedBizz were looking for an ongoing marketing partner to help communicate their USPs and drive more awareness and traffic to their website. 

The cloud services market is getting more and more competitive with the Big Four providers taking a lion’s share of the market. Smaller providers often provide a more tailored and effective service for SMBs but with pricing a big differentiator, how can they build pipeline in this environment?

Objectives

Raise awareness and educate prospects on the full HostedBizz Product Portfolio. 

Generate 300 MQL over a campaign year

Create an engaging Channel offering to build database of channel partners

We started by helping define the target audience as well as three key personas within those businesses – IT Leadership, Business Leadership and Potential Channel Partners.

Insight

Our insight and research helped us understand where IT buyers learnt about new solutions. 

We conducted a digital investigation into what keywords IT buyers were using to search for new services. We also found 100+ online publications that could offer credible and effective backlinks to build the HostedBizz web presence.

Our tools allowed us to review what competitors were doing to get ranked. Using this information, we were able to identify gaps where we could gain more paid and organic traffic to the site.

Strategy

Armed with our insight and research we launched a Content, PPC and SEO campaign. 

Working on a month by month basis, we established a number of content campaigns to drive traffic to the website and generate leads via contact forms. We used a mixture of Google Ads, Bing, LinkedIn and Facebook to advertise across the web via search and display marketing.

We also posted a number of byline articles across B2B Tech media to help build backlinks and drive more credible traffic to the website.

A Home for Partners

To support HostedBizz Partners and free up the sales team, we built an online portal. 

The portal includes promotional materials, collateral and pricing calculators to help partners serve themselves. This has drastically increased the sales reps’ time to continue following up leads and building their pipeline. We’re working towards more automation where partners will be able to add logos to whitepapers and other marketing assets online.

Results

HostedBizz were thrilled to report a four fold increase in web traffic to their website.

This has resulted in  120+ high quality leads and 10 new channel partners joining the roster.

RicochetB2B continues to work as an ongoing partner with HostedBizz delivering lead generation campaigns, valuable content and continual SEO support.