Privacy & Data Policy
Last Updated: October 16, 2025
At RicochetB2B (“we”, “us”, “our”), we provide B2B marketing and sales solutions (the “Services”). This Privacy & Data Policy explains how we collect, use, and protect business-related personal data through our website and when delivering our Services.
We take data protection seriously and always process personal information in line with applicable data protection laws, including the UK GDPR and Data Protection Act 2018.
1. Information We Collect
We only collect business-related information, such as:
Name, job title, company name
Business email address and phone number
Other publicly available or business-provided contact details
This information may be:
Provided directly by you (e.g. via website forms or email)
Supplied by our clients or partners
Collected from reputable third-party sources and public business directories
We also collect basic technical data automatically when you visit our website, such as IP address, browser type, and how you interact with the site (see Cookies below).
2. How We Use Personal Information
We only process personal data when we have a lawful basis to do so — typically where it’s in our legitimate interests to conduct B2B marketing, or where you’ve given consent (for example, for certain cookies or email marketing).
Purpose | Lawful Basis |
|---|---|
Contacting business professionals about products or services that may be relevant to their organisation | Legitimate interests |
Running campaigns for clients and sharing contact details of interested businesses with them | Legitimate interests |
Responding to enquiries and messages submitted via our website or email | Legitimate interests |
Improving our website, campaigns, and Services based on feedback and analytics | Legitimate interests |
Using analytics cookies to understand website usage and performance | Legitimate interests |
Using marketing cookies or running remarketing ads | Consent |
We do not collect or process sensitive personal data (e.g., relating to race, religion, or health).
3. Marketing Communications
We may contact you on behalf of ourselves or our clients to share relevant business products or services.
Before making contact, we check against the Corporate Telephone Preference Service (CTPS) and always respect opt-out preferences.
You can opt out of marketing at any time by emailing hello@ricochetb2b.com.
Even after opting out, we may retain your details on a suppression list to ensure you’re not contacted again.
4. Sharing Your Information
We only share your information when necessary and always responsibly:
With our clients, where your business has shown interest in their offerings
With third-party processors who support our services (e.g. data hosting, CRM tools) — under strict contractual terms
When required by law or regulatory authorities
In the event of a business merger or acquisition, where data transfer is necessary to continue service
We never sell personal data.
5. Data Transfers
Some data may be processed outside the UK or EEA (e.g. by cloud providers).
In these cases, we ensure appropriate safeguards are in place, such as:
Standard Contractual Clauses approved by the European Commission, or
Transfers to countries with adequacy decisions.
6. Your Rights
Under data protection law, you have the right to:
Access your personal data (a copy of what we hold)
Correct inaccurate or incomplete data
Request deletion of your data (“right to be forgotten”)
Restrict or object to certain types of processing
Request data portability (transfer to another provider)
You can exercise these rights at any time by emailing hello@ricochetb2b.com with “Data Protection” in the subject line.
We may need to verify your identity before fulfilling requests.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
7. Cookies
Cookies are small files stored on your device to help websites function and improve user experience.
We use:
Essential cookies – to make the site work (e.g. navigation, form submissions)
Analytics cookies – to understand how visitors use our site (e.g. Google Analytics)
Marketing cookies – for remarketing or ad personalisation (only with consent)
You can manage or disable cookies in your browser settings. Note: blocking some cookies may affect website functionality.
By continuing to browse our site, you consent to the use of cookies as described above.
8. Data Retention
We retain business contact data for up to three years from the last meaningful interaction, unless required by law to keep it longer.
Opt-out or suppression data will be kept securely to ensure you are not re-contacted.
9. Updates to This Policy
We may update this Privacy & Data Policy occasionally to reflect changes in our practices or legal requirements.
The latest version will always be available at www.ricochetb2b.com/legal/privacy.
This version was last updated on October 16, 2025.
10. Contact Us
If you have any questions about this policy or how we handle your data, please get in touch:
📧 hello@ricochetb2b.com
Subject line: Data Protection