Blog

Back in 2019, we got so fed up with performative LinkedIn nonsense that we started a Twitter account calling it out. It got press coverage, thousands of followers, and taught us more about B2B engagement than any marketing course. Here's the story, what we learned, and why we still occasionally share the worst of LinkedIn today.

Note: If you chose to add the sample data, a new detail page called /blog will be added to your website, and you will find the stack of content added into the page for you.

Our team spent weeks building an AI tool to generate hyper-personalized cold emails by scraping LinkedIn and websites. After countless 403 errors and reality checks, we killed it. Here's what we learned about AI for B2B sales and the tools that actually deliver ROI for SMBs.

We helped Monite compete against Bill.com and Tipalti in AI search results by adding technical documentation to case studies, creating competitor comparison pages, and optimizing content structure for LLMs. Result: 40% increase in AI search visibility in 3 months.