Whether you are an established technology vendor or new to the market – its important that your marketing efforts are all about creating buzz and excitement around your latest announcements. In an industry that is always changing and innovating, its difficult to stand out so we can help you create and execute a marketing plan that shows off your solution and helps generate leads from partners and customers.
- Close to 9 in 10 business professionals still choose emails for business communications.
- When evaluating tech purchases, B2B buyers turn to industry analysts (38% of the time), face-to-face meetings with vendors (36%), and websites (33%).
(Arketi Group, 2016)
- 25% of IT pros turn to LinkedIn, Twitter, or Facebook to learn about new products.
- 57% of buyer research is completed before a vendor is ever contacted
(Seth Patton, Senior Director of Marketing for Microsoft Dynamics CRM)
Ricochet B2B can provide marketing consultancy to help maximise lead generation for your sales team or channel partners.
Research and Insight
In depth buyer research to find out who your end customers are and how your solution can help them achieve their goals.
Activity and content to help buyers find your solution and encourage them through various stages of the buying cycle.
Arming salespeople with collateral and insight to help enhance conversations whether you have your own sales team or are selling via the channel.
Beautiful and on-brand design to give your solution a recognisable identity. From advertising creatives to a uniformed approach to collateral, Ricochet B2B have you covered.
A plan of action to launch your product or enhance interest and buzz around an existing solution. We can help you plan who to target, how to target them and how to achieve fantastic ROI.